Category Archives: Product management

Articles that relate to the creation, launch and management of product or service offerings

Product Management Reading List

Recently I was asked: What Product Management books do you recommend? As I dug through my Kindle list, I realized that most of my recommendations are less about the mechanics of product management and more about the process of creating … Continue reading

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Practical Tips for Technical Advocates

The Value of Technical Advocates Developers partnering with a clients as a long-term technical advocate has many benefits. These relationships can improve client satisfaction and increase sales activity.   Being a technical advocate also helps the developer expand their perspective … Continue reading

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Hertz, you’re not Number 1 with me anymore

What are you doing to make your customers feel special? All successful product managers must be successful at attracting and keeping customers. One tool to assist with this task is a customer loyalty program. All customer loyalty programs provide some … Continue reading

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Why “Secret’ product manager?

You might be asking, why is the name of this blog “secret product manager”? What does this have to do with AIX or IBM, or Boy Scouts or anything else that I might know about you? The reason I say … Continue reading

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